Good to Great: Why Some Companies Make the Leap... and Others Don't

Good to Great by Jim Collins explores how average companies can achieve lasting greatness. Backed by five years of rigorous research, Collins reveals the key traits—like Level 5 Leadership, the Hedgehog Concept, and the Flywheel—that separate elite performers from the rest. A must-read for business leaders and entrepreneurs looking to break past mediocrity and build truly exceptional companies.